Sejarah Singkat: Dari Desa ke Kancah Internasional
Perjalanan BRI dimulai di Purwokerto, Jawa Tengah, pada tanggal 16 Desember 1895. Saat itu, nama bank ini adalah Poerwokertosche Hulp en Spaarbank der Inlandsche Hoofden atau Bank Bantuan dan Simpanan Milik Kaum Priyayi Purwokerto. Tujuannya sederhana, yaitu membantu masyarakat pribumi yang membutuhkan modal usaha dan menyediakan tempat menabung yang aman.
Seiring waktu, bank ini mengalami berbagai perubahan nama dan restrukturisasi, hingga akhirnya pada tahun 1992, BRI resmi menjadi Perseroan Terbatas dengan nama PT Bank Rakyat Indonesia (Persero). Transformasi ini menjadi tonggak penting yang mengantarkan BRI menjadi salah satu bank terbesar dan paling berpengaruh di Indonesia.
Visi dan Misi: Komitmen untuk Kesejahteraan Rakyat
Sebagai bank yang lahir dari semangat kerakyatan, BRI memiliki visi yang kuat: Menjadi The Most Valuable Banking Group di Asia Tenggara dan Champion of Financial Inclusion. Visi ini bukan hanya sekadar slogan, melainkan komitmen nyata untuk terus berinovasi dan memberikan layanan terbaik bagi seluruh lapisan masyarakat, terutama di daerah-daerah terpencil.
Misi yang diusung BRI adalah:
Melakukan kegiatan perbankan yang terbaik dengan fokus pada pelayanan nasabah mikro, kecil, dan menengah (UMKM).
Memberikan layanan yang prima dengan mengandalkan sumber daya manusia yang profesional dan teknologi informasi yang mumpuni.
Berkontribusi pada perekonomian nasional melalui pemberdayaan UMKM, pembangunan infrastruktur, dan program-program sosial.
Layanan Unggulan: Solusi Keuangan untuk Semua
Sebagai bank yang melayani jutaan nasabah, BRI menawarkan beragam produk dan layanan keuangan yang komprehensif, mulai dari simpanan, pinjaman, hingga layanan digital.
Untuk Individu:
Tabungan: Beragam pilihan produk tabungan seperti BritAma, Simpedes, dan BritAma Valas.
Kredit: Berbagai jenis pinjaman, termasuk Kredit Tanpa Agunan (KTA), Kredit Kendaraan Bermotor (KKB), dan Kredit Pemilikan Rumah (KPR).
Layanan Digital: Aplikasi BRImo yang mempermudah transaksi perbankan, dan internet banking yang bisa diakses kapan saja.
Untuk UMKM:
Kredit Usaha Rakyat (KUR): Program andalan BRI untuk membantu pelaku UMKM mendapatkan modal usaha dengan bunga rendah.
Pinjaman Mikro: Pinjaman yang dirancang khusus untuk memenuhi kebutuhan modal usaha skala kecil.
BRI Prioritas Private Banking: Layanan eksklusif untuk nasabah premium yang membutuhkan solusi keuangan personal.
Dengan komitmen yang kuat terhadap inovasi, pelayanan prima, dan pemberdayaan masyarakat, Bank BRI terus membuktikan dirinya sebagai bank kebanggaan bangsa yang selalu hadir untuk Indonesia.

BRILiaN Future Leader Program (BFLP) Wealth Management
PT Bank Rakyat Indonesia (Persero) Tbk
Jakarta |
Diposting: 14 Aug 2025
Detail Lowongan
Jenis Perusahaan:
BUMN
Pendidikan:
D4/S1
Bidang Pekerjaan:
Management Trainee
Status Pekerjaan:
Full-time
Kontak Email:
-
Batas Akhir Lamaran:
27 Aug 2025 (Ditutup)
Profil Perusahaan:
Deskripsi Pekerjaan:
Unlock Your Potential: Ignite Your Career in Wealth Management!
Dreaming of a career that's challenging, rewarding, and offers unparalleled growth? Our BFLP Wealth Management program is designed for ambitious new hires and fresh graduates like you. You'll gain specialized knowledge and critical licenses in investment products, financial planning, and portfolio management. Learn to confidently advise High Net Worth Individuals (HNWI) and build lasting client relationships through strategic communication and interpersonal skills. Start your journey with Bank BRI and build a future in a rapidly evolving industry! Ready to join us?
What You’ll Learn
BFLP Wealth Management encourages you to learn comprehensively, equipping you to become a future leader in BRI’s Wealth Management Business.
Studying the Fundamentals of Finance and Investment, including banking products (savings, time deposits, current accounts), investment products (mutual funds, bonds, stocks, structured products), and the principles of portfolio diversification.
Developing Financial and Wealth Planning, such as asset and liability management, retirement and education planning, and protection planning (life insurance, health insurance, etc.).
Conducting Customer Risk Profile Analysis to develop investment solutions aligned with clients' risk profiles.Building Communication and Relationship Management Skills, including consultative selling techniques, interpersonal communication skills, and strategies for building client trust and loyalty.
Provided with the necessary certifications and essential expertise in Wealth Management aligned with professional demands to boost employee performance and career success.
What You’ll Do
Developing marketing strategies, marketing plans, and sales programs for the wealth management business
Creating product development and business strategies for wealth management
Generating revenue through selling activity of investment products and bancassurance of Bank Rakyat Indonesia (BRI).
Establish active relationships and communication with BRI Priority Customers (customer relationship management to BRI Prioritas).
Act as a financial advisor to BRI Priority clients (BRI Prioritas), including providing advice on investments, savings, asset management, and long-term financial strategies tailored to the clients’ needs and profiles.
Provide personalized services tailored to the needs and preferences of priority clients.
Dreaming of a career that's challenging, rewarding, and offers unparalleled growth? Our BFLP Wealth Management program is designed for ambitious new hires and fresh graduates like you. You'll gain specialized knowledge and critical licenses in investment products, financial planning, and portfolio management. Learn to confidently advise High Net Worth Individuals (HNWI) and build lasting client relationships through strategic communication and interpersonal skills. Start your journey with Bank BRI and build a future in a rapidly evolving industry! Ready to join us?
What You’ll Learn
BFLP Wealth Management encourages you to learn comprehensively, equipping you to become a future leader in BRI’s Wealth Management Business.
Studying the Fundamentals of Finance and Investment, including banking products (savings, time deposits, current accounts), investment products (mutual funds, bonds, stocks, structured products), and the principles of portfolio diversification.
Developing Financial and Wealth Planning, such as asset and liability management, retirement and education planning, and protection planning (life insurance, health insurance, etc.).
Conducting Customer Risk Profile Analysis to develop investment solutions aligned with clients' risk profiles.Building Communication and Relationship Management Skills, including consultative selling techniques, interpersonal communication skills, and strategies for building client trust and loyalty.
Provided with the necessary certifications and essential expertise in Wealth Management aligned with professional demands to boost employee performance and career success.
What You’ll Do
Developing marketing strategies, marketing plans, and sales programs for the wealth management business
Creating product development and business strategies for wealth management
Generating revenue through selling activity of investment products and bancassurance of Bank Rakyat Indonesia (BRI).
Establish active relationships and communication with BRI Priority Customers (customer relationship management to BRI Prioritas).
Act as a financial advisor to BRI Priority clients (BRI Prioritas), including providing advice on investments, savings, asset management, and long-term financial strategies tailored to the clients’ needs and profiles.
Provide personalized services tailored to the needs and preferences of priority clients.
Persyaratan:
- Bachelor's or Master's degree graduates from reputable University.
- Candidates with internship or work experience in sales or customer-facing roles, and who possess strong presentation skills, will be preferred.
- Strong English Proficiency; proficient in Mandarin is an added advantage (Hokkien & Hakka languages are also acceptable), Japanese, Korean.
- Candidates are expected to have a professional and well-groomed appearance.
- Demonstrated academic or non-academic achievements is highly valued.
- Demonstrated active participation in both organizations and community initiatives, with proven leadership capabilities.
- Open to all academic majors.
- Achieves a minimum TOEFL or TOEFL Prediction score of 500, or an equivalent English proficiency certification issued by a recognized institution or authorized provider.
- Age limit:
Bachelor’s degree graduates: maximum 25 years old (not turning 26 by Dec 31, 2025).
Master’s degree graduates: maximum 27 years old (not turning 28 by Dec 31, 2025).
- Single (unmarried) and committed to remain unmarried throughout the duration of one year trainee program.
- Willing to be placed in any BRI working office across Indonesia.
- Candidates with internship or work experience in sales or customer-facing roles, and who possess strong presentation skills, will be preferred.
- Strong English Proficiency; proficient in Mandarin is an added advantage (Hokkien & Hakka languages are also acceptable), Japanese, Korean.
- Candidates are expected to have a professional and well-groomed appearance.
- Demonstrated academic or non-academic achievements is highly valued.
- Demonstrated active participation in both organizations and community initiatives, with proven leadership capabilities.
- Open to all academic majors.
- Achieves a minimum TOEFL or TOEFL Prediction score of 500, or an equivalent English proficiency certification issued by a recognized institution or authorized provider.
- Age limit:
Bachelor’s degree graduates: maximum 25 years old (not turning 26 by Dec 31, 2025).
Master’s degree graduates: maximum 27 years old (not turning 28 by Dec 31, 2025).
- Single (unmarried) and committed to remain unmarried throughout the duration of one year trainee program.
- Willing to be placed in any BRI working office across Indonesia.
Lowongan ini sudah ditutup.